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Why Is White Hat SEO Important?
White hat SEO is important because, without it, search engine results would be chaotic. Without rules to guide the internet, website owners would rely on more dated SEO methods to rank on the search pages. And users would have to comb through a lot of irrelevant sites to find what they’re looking for.

In SEO, white hat approaches benefit everyone:

Google makes sure its algorithms only rank great content that captures search intent for every keyword search. Because it encourages millions of internet users to use the search engine.

Site owners benefit because they can boost their ranking without resorting to dishonest tactics. And deliver a better experience to their visitors.

And users benefit because they can find what they’re looking for easily through organic search.

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3 Essential White Hat SEO Techniques
Build your business and your website’s reputation on solid ground. White hat strategies may take time, but they produce long-term results. Below are three white hat SEO techniques you should implement.

1. Offer Valuable Content
Google wants to rank helpful, people-first content.

Blog posts are used by many marketing teams as a lead generator. Content is still king. So, don’t produce content for search engines. Create content for people looking for information.

You’ll also want your content to be relevant and authoritative so that others will use it for reference.

If you need help, use Semrush’s SEO Writing Assistant.

The tool scores your writing’s readability, originality, tone of voice, and SEO in real time. So you can get the best of both worlds.

an example of article on "What is modern design" in Editor and its score chart in Semrush’s SEO Writing Assistant tool
2. Satisfy Search Intent
Satisfying search intent is Google’s number-one goal, so you should also aim for it as a website owner.

Search intent is the person’s goal when they type a query into a search engine. For example, if they type “keto pasta recipes,” they’d expect the results to show them keto diet-approved pasta recipes.

The main types of keywords are informational, commercial, navigational, and transactional.

If a person visits a clothing website, it’s safe to say they’re looking to buy, and that would be categorized as commercial and transactional. If someone looks up “how to grow mushrooms,” they’d be looking for information.

A few strategies to satisfy search intent include:

Knowing your target audience and what they’re looking for
Optimizing your content to fit specific keywords
Formatting your content for skimmers—use subheadings and line spaces
Using videos and images